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Two-Minute Drill – How to Scan Business Cards into Salesforce

contactspls | March 20, 2013

This week’s 2-Minute Drill focuses on <a href=""FullContact Business Card Reader for iOS – our (dare we say it?) awesome iOS app that lets you scan business cards and turn them into Salesforce leads.

There are a lot of business card reader apps out there. But most of them have a big problem – they use OCR. Which means you spend as much time proofreading your scans as you would have just typing them in by hand. It’s inefficient and frustrating – our CEO has even publicly promised to fire anyone attempting to expense a business card scanner.

That’s why we built Card Reader using real people to transcribe each business card – it allows us to deliver results with incredible accuracy (just try us against a standard OCR business card scanner. You’ll be amazed at the difference).

When you’re using a business card reader app to scan business cards into Salesforce leads, you want to be doubly-sure you get things right. Because using ‘Dear Tiny’ instead of ‘Dear Tony’ in a sales email can make a huge difference in whether you close the deal.

Take a look:

In addition to Salesforce, Card Reader can also sync to FullContact, Google Contacts, and your iPhone address book.

Want more info? Learn more about FullContact Card Reader for iOS.

Video Transcript: How to Scan Business Cards Into Salesforce

Hey everyone! Thanks for checking out this week’s Two Minute Drill.

This week I would like to talk to you about CardShark. This is actually our newest app that we released just a few weeks ago.

Again, it’s CardShark, and it is designed to relieve the headache from business cards that a lot of sales reps feel. You know – and any sales rep knows – you go to a conference, a networking event, whatever, you come home with a pile of business cards, and you don’t know what to do with them.

Well, our app lets you snap a photo of those cards – you can snap a photo of the front of the card, as well as the back of the card and we’re going to capture all of that data, shoot it over to our human transcribers, and they are going to transcribe the business card and put it into your Salesforce account as a lead.

The app lets you take notes on where you met the person, who they are, so on and so forth, as well as uses GPS to target where you were when you took the photo. And again, it just puts that into Salesforce as a lead, so you don’t have to spend your valuable time doing it and follow up with them as necessary.

So: CardShark. Check it out on the App Store and we’ll talk to you soon.

Got an idea for a marketing tool, app, or tip we should feature on the Two-Minute Drill? Let us know in the comments!